So here's the problem. I was sitting in my son's room browsing the rest of Lucky and admiring the illustrations, and I see the last page of the book is an advertisement for Breyer products. Talk about YUCKY! I used to work in marketing, but seeing an ad in a children's book is almost revolting. My first thought was to rip that ad out. It seems that it could be torn or cut easily without damaging the book's content or cover. (The ad is double sided.) So, I could wipe out this ad without anyone really knowing (except me, and well, you!)
But... it's not my book. I am thinking of getting some Breyer Stablemates books for our own collection and I will definitely cut ads out of them. The other Breyer book we read, Snowflake, did not contain an ad. Lucky has one of the library's new stickers on it, so this must be a new thing.
So.... should I do other library patrons a favor by slicing out this ad? Or should I be more respectful of the library's public property? Maybe other patrons actually would benefit from the advertising message? (Look mom! A free catalog!) How do you feel about advertising in children's books? It makes me gag, even in this case, where I have a great deal of affection for the brand promoted. Most children's books don't have advertising. At most, I have seen cross-promotion for other titles (the back covers of our Sandra Boynton books come to mind). I would generally say it is an awful and disgusting thing to damage or mess with library property, but...I don't know! It might be good to keep the commercials out of kids' books, or at least, this particular copy of Lucky.
Leave your thoughts in the comments, and vote in the poll! We'll have this title checked out for at least 3 weeks, and I'm interested in your advice whether or not to actually alter the book. It feels right and wrong at the same time.